360 video has been on Facebook for a short while now and it will be the next wave of creative content. This post is dedicated Facebook and its adoption of 360 Videos on Facebook, how they are being done, best examples branded and non-branded.
This type of content will be so powerful in the future because the experience is on another level of entertainment. It is easy to use, works nearly any device (in the Facebook app or Supported Browsers) and 360 videos don’t need to use a Virtual reality headset.
360 is an immersive experience, it lets the viewer of the content dictate where they are looking like as if they are really there. 360 videos with or without a VR headset is the next generation of type of content.
Text > Image > Video > 360 (VR) > Augmented Reality (AR)
How the Content works in the Newsfeed
How does the 360 element work ‘Cube mapping’
I found this interesting. It's a basic technical description of how we stitch together virtual reality and 360 videos efficiently enough to stream live on your phone.Video is growing quickly on Facebook. In the last year, people went from watching 1 billion video views each day to now more than 8 billion. We're constantly focused on ways to improve this experience and add new experiences like virtual reality and 360 videos.Virtual reality and 360 videos create lots of new challenges. We need to stitch together views from multiple cameras into a single continuous view that you can look around in wherever you want. Then, we need to find a way to make it efficient enough to stream every perspective the person might want to see simultaneously over a normal mobile connection.If you're interested in how we solve these problems, check out this video using an example of Blue Angels footage taken by USA Today.
Posted by Mark Zuckerberg on Thursday, January 21, 2016
My Top 360 videos
This is a neat 360 video from the surface of Mars. You can look around like you're actually on the planet.NASA produced it by stitching together photos taken by NASA’s Curiosity Mars Rover, using technology created by the 360 video team at Facebook. This is just the beginning of what we can do with virtual reality and 360 video. Pretty amazing.
Posted by Mark Zuckerberg on Sunday, January 31, 2016
Check out this 360 video of surfing in Tahiti shot by our friends at GoPro. I love these new 360 videos on Facebook — they feel so much more immersive.
Posted by Mark Zuckerberg on Friday, November 13, 2015
This town was completely destroyed by ISIS, and now residents are afraid to go back home(Tilt your phone for a 360 view of Sinjar, Iraq)
Posted by NowThis on Monday, February 15, 2016
Carrie Underwood shows us the perfect red carpet pose in 360º at The GRAMMYs.
Posted by Entertainment Tonight on Monday, February 15, 2016
Even more here: https://www.facebook.com/Facebook360/