Media and Advertising

2018 Christmas ads

Debenhams. Do A Bit Of Know You Did Good. 4 executions that show the ‘fist-pump’ feeling you get when you realise you’ve nailed the perfect gift

The Star Party Guest.  https://www.youtube.com/watch?v=H566-7S15MU

The Knows-You Best Friend.  https://www.youtube.com/watch?v=SSiwYath1n0

The Thoughtful Uncle.  https://www.youtube.com/watch?v=i7uaZh_OWDY

The Savvy Girlfriend.  https://www.youtube.com/watch?v=bYpHF9MZPtQ

John Lewis & Partners – The Boy and the Piano. Captures moments in time where Elton John is performing his hit ‘Your Song’, tracing back to when he received his first piano as a Christmas gift from his Mum and Grandma.

https://www.youtube.com/watch?v=mNbSgMEZ_Tw

Waitrose & Partners – Food that is too good to wait for. Three executions so far with the most recent (Fast Forward) brilliantly linking with JLP that shows a family fast-forwarding through the Elton John ad to get to the stollen quicker!

Concert.  https://www.youtube.com/watch?v=DYffYO9RZwc

Mistletoe.  https://www.youtube.com/watch?v=pnWodnR1lao

Fast Forward.  https://www.youtube.com/watch?v=TCbVvPL_pNg

Boots. #GiftsThatGetThem. Focuses on the relationship between a mum and her teenage daughter with adapted lyrics to ‘She’s The One’ by Robbie Williams

https://www.youtube.com/watch?v=9z6KIlJaACw

KFC – Turkey’s come and go. Chicken is here to stay….

https://www.youtube.com/watch?v=fM5wUJUXBAc

Heathrow. #HeathrowBears. The CUTEST bears are back for their 3rd instalment. Grandma and Grandpa have retired to Florida but Xmas just isn’t the same and after an emotional skype call with their family, they jump on a plane home.  

https://www.youtube.com/watch?v=s5TkTj7Lqec

 

McDonalds – #ReindeerReady.  Shows Santa struggling to procure any carrots for his hungry and tired reindeer, until he visits a McDonalds where they are always #reindeerready

https://www.youtube.com/watch?v=whYvzjwGTe8

 

M&S – Christmas Must Haves. Features Holly Willoughby narrating through a series of Must Have moments throughout the season. Also features a cameo from David Gandy in marigolds.

https://www.youtube.com/watch?v=7N5289TlEps

 

Cadbury – Secret Santa. Encourages people to join in the nation’s biggest Secret Santa by leaving chocolate treats for the different people in your life

https://www.youtube.com/watch?v=fxVxPLFtoNA

 

Very – Find the Gift That Helps Them Find Their Gift. Animated film showing a space-loving little girl receiving an astronaut helmet for Xmas that goes on to inspire her to achieve her dreams as an adult.

https://www.youtube.com/watch?v=U3I39nu2N5M

Littlewoods – Own the Show. Follows the Greatest Showman theme showcasing multiple product

https://www.youtube.com/watch?v=2gylw4hTOE8

Visa. #KeepItLocalThisChristmas Puts the focus on the British High Street and features a selection of local shop keepers singing along to Mariah Carey’s All I Want For Christmas Is You

https://www.youtube.com/watch?v=ytAE9XJBydY

TK Maxx. The Never-Ending Stocking. A woman finds the Never Ending Stocking in her local store that continuously produces gifts for all the family

https://www.youtube.com/watch?v=G3WKzrxB7wQ

Amazon – Can You Feel It. Similar to last year, the ad shows Amazon boxes being delivered all over the world bringing festive cheer. Sound track is the Jackson 5 – Can You Feel It

https://www.youtube.com/watch?v=l41wmQVg1Ls

Argos – The Christmas Fool. An imp like creature is hell bent on causing havoc before the Argos delivery man saes the day by basically kidnaping him and throwing him in the back of his truck!

https://www.youtube.com/watch?v=2GYCmwuWBp0

Curry’s PC World. The Magic of Christmas Upgraded. Takes a Dickensian Xmas and shows what it might look like with an upgrade via technology

https://www.youtube.com/watch?v=lGa4KRaDKIY

JD Sports – I Am JD. Features stars of sport and music

https://www.youtube.com/watch?v=rgMGzqIRdKk

Sainsbury’s – The Big Night. A mum is surprised to see her daughter front and centre at the school concert. She begins off shy but finds her stride for a show-stopping performance with all her class mates..

https://www.youtube.com/watch?v=tvXBbsRU83Q

Iceland – There’s a Rang-tan in my closet. Lots of PR surrounding this Greenpeace original ad to stop the production and sourcing of Palm Oil with Iceland claiming they will be going palm-oil free in all their products from this December

https://www.youtube.com/watch?v=JdpspllWI2o

Tesco. However You Do Christmas. Celebrates the many ways different people and families celebrate Christmas

https://www.youtube.com/watch?v=zU0dtWhJXTY

Lidl – Ads so far feature Nav, Jenny, Renu & Nigel going that ‘Lidl’ bit extra this Christmas

Party Food – https://www.youtube.com/watch?v=0BQzoBjBaqE

Spiced Gin – https://www.youtube.com/watch?v=jOtxt4JWE-s

Free Range Turkey – https://www.youtube.com/watch?v=tobL9Lm2Q2k

Deluxe Cheese – https://www.youtube.com/watch?v=a8pxa7Q9EaU

Aldi – Kevin the Carrot is back! Starring in a series of fairy-tale ads

The Cliff-hanger – https://www.youtube.com/watch?v=GbfB5P6cswA

The Wicked Parsnip – https://www.youtube.com/watch?v=69Cg_ez7d1U

Red Riding Hood – https://www.youtube.com/watch?v=MH_cB1I1MhA

The Fairy Cake Mother – https://www.youtube.com/watch?v=UYehXvIqCwI

Asda. Bring Christmas Home. Features an array of product and everything you need to bring Xmas home. 

https://www.youtube.com/watch?v=MaIKutiqMlw