When the National Lottery launched its "I am Team GB" campaign, the goal was to boost the public's awareness of the role played by lottery funding in Team GB's success.
Most of the media campaign was automated via Sprinklr. The Creative partners EchoMany and Waste to deliver videos "in the moment". The content as soon as it was signed off (Usually quicker then an hour after the metal was won) organic posts were tagged in Sprinklr then a rule made by the media agency would run so the organic tweet would auto create an adset in an campaign shell. This approach was used across both Twitter and Facebook. In the end over 60% of the campaign investment was automated in the aim to get the most value out of the fresh content.
Tweets from the campaign