Xbox Game Launch - State of Decay 2

Overview

Client: Xbox

Date: May 2018

Awards: —

For this campaign, there was a strong desire to connect with gamers in new and interesting ways. In 2018 usage of the Snapchat lens was high with this younger age group. Also, the age booth app / organic lens feature was also going viral so Snapchat put forward this concept to illustrate how players would try to service for in-game.