Media

Brand Lift Study

Last Updated On July 04, 2019
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NameDefinition
Ad recall Will tell you if being exposed to your campaign impressions caused your targeted audience to remember seeing your ads more.
Brand awarenessWill tell you if being exposed to your campaign impressions caused your targeted audience to remember your brand or product more.
Favorability Will tell you if being exposed to your campaign impressions caused your targeted audience to be more favourable to your brand or product.
ConsiderationWill tell you if being exposed to your campaign impressions caused your targeted audience to consider choosing your brand or product more.
Purchase intentWill tell you if being exposed to your campaign impressions caused your targeted audience to be more likely to purchase your brand or product.

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