Snapchat

Collection Ad

Last Updated On June 30, 2019
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Snap ads with four extra items to tap along the bottom that direct to site.

Notes:

  • Collection Ads can be created dynamically with the contents of uploaded Product Catalogs, or manually with tile images uploaded specifically for the Collection Ad.
  • ‘AD’ slug is added by Snapchat and appears on the upper right corner of the Collection Thumbnails Area.
  • Call-to-action is applied by Snapchat to upper left of the Collection Thumbnails Area and selected from a list within Ads Manager.
  • Each of the 4 Thumbnail images requires a corresponding URL.
  • An additional Swipe Up URL is also required. When a user Swipes Up this URL is visited.
  • URLs may be used multiple times.

Official Site with specs: Link
Ad Examples: Link

Why this unit?

Action Driver

The user can tap any of the four thumbnails to go directly to a that product.

High Reach

Snap ads are the most served at on Snapchat meaning this unit can get a lot of targeted scale when needed.

Creative recommendations:

Top Snap

  • Focus on one key hero message.
  • Feature a strong and relevant call-to-action for Collection Ads.
  • Use purposeful sound design.
  • Branding should come in before 0:02.
  • Run short-form ads (i.e. :03-:05 in duration) to mirror the bite-sized nature of Snaps.
  • Keep creative simple to drive attention to the Thumbnails.

Thumbnail

  • Avoid placing critical graphics, logos, messaging, visual indicators or important language in the safe zones.
  • Keep Thumbnails simple and clear.
  • Do not feature numerous products within a single thumbnail image.
  • Ensure the Product or Visual Element fills the entire Thumbnail.
  • Use little or no text in the Thumbnail.
  • Utilize different URLs to correspond with each of the Thumbnail images to highlight each unique product or feature.

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