Dynamic Ads will be in open beta starting in the coming weeks, for any advertiser looking to reach Snapchatters in the United States. Additional countries will be supported in the coming months (Oct 19).
Some benefits of Dynamic Ads include:
- High quality creative: Easily choose from templates designed to showcase products visually, making your ads look beautiful and native to the platform, without the need for any design skills.
- Improved return on effort: Cutting out the time spent on manually creating ads means more time spent focusing on growing your business.
- Increased ad relevance: Simply sync a product catalog, select an audience for prospecting or re-engagement, and let Snap’s system deliver the ad in real-time. As changes to products occur (i.e. price or availability), the ads will adjust accordingly so you can run ‘always-on’ campaigns, to continuously tailor the shopping experience to Snapchatters’ preferred interests.
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