Dynamic Ads are personalized ads tailored to each member based on each member’s own LinkedIn profile data, like profile photo, company name, or job title.
Advertisers only need to build their creative and write their ad copy once, and LinkedIn will automatically personalize their campaign for each person in their audience.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members also have the ability to opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.
Dynamic Ads help you capture your target audience’s attention, drive engagement, and automate creative setup at scale.
The follower ad format allows advertisers to promote their LinkedIn Page or Showcase Page and drive members to follow their LinkedIn page with a single click on the ad. This format is recommended for advertisers whose objectives are to generate brand awareness, increase engagement with the LinkedIn Page, or convert LinkedIn members into engaged followers.
Follower ads feature the member’s profile photo next to your company’s logo. They also feature the member’s first name and your company name in the ad copy.
The spotlight ad format allows advertisers to showcase their product, service, event, content, and more. When members click on your ad, they’ll instantly go to your website or landing page, where you can record actions like leads, signups, and visits using LinkedIn’s free conversion tracking tool.
You can use spotlight ads to drive conversions. You can also use this ad format to build brand awareness by showcasing thought leadership, best practices, and other valuable content with your target audience.