Let’s a brand own the 1st paid tweet of the day for a given market. Some Brands and markets see higher Video and Engagement rates then standard Auction buys.
Official Site with specs: Link
Ad Examples: Link
Why this unit?
High Reach
The unit reaches every logged in user on the platform meaning a brand can reach as many unique people in one day.
Creative recommendations:
- Tweet copy: Keep it short to the point. What is the one core message you want to land.
- Title (under video): Under 50 characters.
- Max time: 15″ any more than this the message might not land.