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This unit is an overlay that is added to users snaps after a person has taken a photo to Video.

Official Site with specs: Link
Ad Examples: Link

Why this unit?

User Brand Endorsement

When users add the filter to their Snaps they become mini brand ambassadors as their friends, family and or followers will see they choose to add a branded filter to their snap.

Highly Immersive

Smart Filter elements can add a layer of unique user info, this can be location, time, date, name and more to make the filter more relevant for users. 
A List of Smart filters can be found below.

User Engagement

Snappers tend to take multiple snaps to get the right shot meaning a branded filter can used multiple times. Also the use of a branded filter can spark conversation between users which is high value for a brand as this will increase metrics like Ad recall and consideration.

Creative recommendations:

  • Designs should enhance the underlying snap, by adding an element of context, visual appeal, humour or relevance.
  • Remember to leave enough blank space in the design so Snapchatters can see their image or video content behind the design. We suggest you only use the top and (or) bottom 25% of the screen.
  • Filters should be artistic, not photographic. Photo realistic imagery is not recommended.  
  • Be creative and make it visually compelling. Make something that Snapchat Users will want to send to their friends.

Smart Filters:

Smart Time Format

  • Time: 12:00 PM
  • Month Day: Sep 23
  • Month / Day / Year: 05 / 23 / 17 or May 23, 2017
  • Day of Week: Monday
  • Month: January
  • Phrase: ‘It’s <time> today’
  • Custom: Mix and match from the following to create a custom format. Format cannot include characters (ex: <Month)

Smart Count Format

  • Days: Hours: Minutes Seconds: 05 : 03 : 23 :15
  • Days: Hours: 04: 23
  • Hours: Minutes: 23:15
  • Days: 1 Day
  • Hours: 2 Hours
  • Minutes: 23 Minutes
  • Phrase: ‘<hours> until New Years’
  • Custom: Mix and match from the following to create a custom format. Format cannot include characters (ex: <Month) 

Smart Location Format

  • Neighborhood: Venice / West Village
  • City: Los Angeles / Manhattan
  • City, State: San Francisco, CA 
  • State Full Name: Colorado
  • State Initial: CA
  • Zip: 90210
  • High School: Venice Senior High School
  • College: UCLA
  • Airport: LAX

Smart Location Character Length
For High Schools

  • Longest Length: 73 characters (Weaver Academy For The Performing And Visual Arts And Advanced Technology) 
  • Shortest Length: 4 characters (Jact)