Twitter

In-stream

Last Updated On June 30, 2019
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Pre-roll video unit before publisher video tweets. In-Stream Video Ads allow marketers to connect with their audience through pre-roll ads that kick off the videos people love.

Brands can either buy this on run of show In-stream or buy as packages with individual publishers/networks.


Ad Examples: Link

Why this unit?

High Premium

These pre-roll Ads are placed in front of whitelisted publishers and content is then approved by each publisher before enabling for ads.

Highly Contextual

The brand can choose to place against individual publishers for the most relevance. 
Example sports clothing next to ESPN.

High Reach

As the publisher tweet is promoted by the advertiser it means there is much scale is needed by the brand. After 6secs users can choose to skip or keep watching. Meaning you can land a key message then if a user want to watch more they can.

Specs:

  • File Type: MP4 or MOV
  • File Size: No limit, but recommended under 1GB
  • Max Time: 30 second limit but recommended max 6 seconds as video is then non-skippable (the video becomes skippable after 6 secs)  
  • Video Codec Recommendation: h264, baseline, main or high profile with a 4:2:0 color space.
  • Frame Rate Recommendation: 29.97fps or 30fps. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
  • Video Bitrate Recommendation: 6,000k – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p.
  • Audio Codec Recommendation: AAC LC (Low complexity)

Most of Twitters in-stream publishers tweet their video content out in 16:9 aspect ratio(landscape) so you should upload run 16:9 video in-stream before this content. Occasionally the in-stream pub will produce 1×1 video (square) (eg. some Tastemade packages, some Vogue packages etc) in which case you can upload 1×1 video to run in-stream before these clips. 

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