Create memorable, interactive moments with augmented reality experiences Snapchatters can play with and send to friends.
Why this unit?
Can be fully 3D animations letting change their face and or surrounding environment.
User Brand Endorsement
When users adds a Lens to their Snaps they become mini brand ambassadors as their friends, family and or followers will see they choose to add a branded lens to their snaps.
- Put user behaviour first, will users use and share the lens the brand has made
- Find a good balance not to over brand it as users won’t share
Example of landmark lens
Spiderman movie 2019 – Link
2019 4th of July – Soruce