Create memorable, interactive moments with augmented reality experiences Snapchatters can play with and send to friends.
Official Site with specs: Link
Ad Examples: Link
Why this unit?
Highly Immersive
Can be fully 3D animations letting change their face and or surrounding environment.
User Brand Endorsement
When users adds a Lens to their Snaps they become mini brand ambassadors as their friends, family and or followers will see they choose to add a branded lens to their snaps.
Creative recommendations:
- Put user behaviour first, will users use and share the lens the brand has made
- Find a good balance not to over brand it as users won’t share
Example of landmark lens
Spiderman movie 2019 – Link
2019 4th of July – Soruce
