Snapchat

Lens

Last Updated On July 20, 2019
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Create memorable, interactive moments with augmented reality experiences Snapchatters can play with and send to friends.


Official Site with specs: Link
Ad Examples: Link

Why this unit?

Highly Immersive

Can be fully 3D animations letting change their face and or surrounding environment.

User Brand Endorsement

When users adds a Lens to their Snaps they become mini brand ambassadors as their friends, family and or followers will see they choose to add a branded lens to their snaps.

Creative recommendations:

  • Put user behaviour first, will users use and share the lens the brand has made
  • Find a good balance not to over brand it as users won’t share

Example of landmark lens

Spiderman movie 2019 – Link

2019 4th of July – Soruce

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