A way for users to get reminded or subscribe to follow up tweets.
There is a required minimum Promoted Tweet media spend for the ‘Like to Remind’ (Check with your Twitter Rep), Twitter would normally absorb the production cost involved depending on the complexity & number of reminders needed), allow 5 days turnaround for Twitter production.
Like to remind works just like Re-tweet to remind. Like to remind gets more subscribers as some users may not want to share to their followers.
Ad Examples: Link
Why this unit?
User initiated meaning users want to sign up to get a reminder of follow up content.
Use short form video 5-10″ that clearly indicates why a user would want to sign up to get reminded.
Avoid using website card or hashtags as the goal is to get a Like not for a user to click off the tweet.
Follow up tweet will be required so confirm that user has signed up.
When a user replies to the brand handle with #STOP they will need to be un-subscribed.