Metric Name | Short form | Workings |
Engagement Rate | ER | %= Post Engagements / Impressions |
View Through rate | VTR | %= Video Views / Impressions |
Click Through Rate | CTR | %= Clicks / Impressions |
Return on investmnet | ROI | £/$= Revenue / Cost |
Conversion Rate | — | % = Conversions / Clicks or % = Conversions / Impressions |
Frequency | Freq | Number = Reach / Impressions |
Cost Metrics: | ||
Cost per Thousand | CPM | %=(Impressions/Cost) *1000 |
Cost Per Enagement | CPE | £/$= Post Engagements / Cost |
Cost Per Install | CPI | £/$= App Install / Cost |