| Metric Name | Short form | Workings |
| Engagement Rate | ER | %= Post Engagements / Impressions |
| View Through rate | VTR | %= Video Views / Impressions |
| Click Through Rate | CTR | %= Clicks / Impressions |
| Return on investmnet | ROI | £/$= Revenue / Cost |
| Conversion Rate | — | % = Conversions / Clicks or % = Conversions / Impressions |
| Frequency | Freq | Number = Reach / Impressions |
| Cost Metrics: | ||
| Cost per Thousand | CPM | %=(Impressions/Cost) *1000 |
| Cost Per Enagement | CPE | £/$= Post Engagements / Cost |
| Cost Per Install | CPI | £/$= App Install / Cost |