Media

Media Metrics

Last Updated On July 20, 2019
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Metric Name Short formWorkings
Engagement Rate ER%= Post Engagements / Impressions
View Through rateVTR%= Video Views / Impressions
Click Through RateCTR%= Clicks / Impressions
Return on investmnetROI£/$= Revenue / Cost
Conversion Rate% = Conversions / Clicks
or
% = Conversions / Impressions
FrequencyFreqNumber = Reach / Impressions
Cost Metrics:
Cost per Thousand CPM %=(Impressions/Cost)
*1000
Cost Per Enagement CPE £/$= Post Engagements / Cost
Cost Per InstallCPI£/$= App Install / Cost

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