Moment

Series of Tweets that make a full screen story.

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Official Site with specs: Link
Ad Examples: Link

Notes:

• Only works on Mobile.
• Twitter might sunset this product for paid.
• Can only be made my @Handle admins

Why this unit?

Highly Immersive

A user taps into the unit which turns Full screen and lets user explore tabs of content like a story.

User Engagement

When a user taps into the moment each tweet can be liked and retweeted meaning lots of incremental engagements.

Creative recommendations:

• Use a mix of your brands tweets and can use 3rd part tweets if they compliment the narrative.
• Stories or event highlights work well with this unit.
• Advice a clear call to action with the parent tweet encouraging uses to tap to explore.