Series of Tweets that make a full screen story.
Official Site with specs: Link
Ad Examples: Link
Notes:
- Only works on Mobile.
- Twitter might sunset this product for paid.
- Can only be made my @Handle admins
Why this unit?
Highly Immersive
A user taps into the unit which turns Full screen and lets user explore tabs of content like a story.
User Engagement
When a user taps into the moment each tweet can be liked and retweeted meaning lots of incremental engagements.
Creative recommendations:
- Use a mix of your brands tweets and can use 3rd part tweets if they compliment the narrative.
- Stories or event highlights work well with this unit.
- Advice a clear call to action with the parent tweet encouraging uses to tap to explore.