Media

Platform Media objectives

Last Updated On July 20, 2019
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Facebook / Instagram:

Breakouts of objectives and formats: Link
Awareness:
– Brand Awareness
– Reach
Consideration:
– Traffic
– Engagement
– App Installs
– Viceo Views
– Lead generation
– Messages
Conversions:
– Conversions
– Catalog Sales
– Store traffic

­čĹ╗Snapchat

Breakouts of objectives and formats: Link
Awareness:
– Awareness
Consideration:
– Traffic to website
– Traffic to App
– Engagement
– App Installs
– Video Views
– Lead generation
Conversions:
– Website Conversions
– Catalog Sales

Linkedin:

Breakouts of objectives and formats: Link
Awareness:
– Brand Awareness
Consideration:
– Website Visits
– Engagement
– Video Views
Conversions:
– Lead generation
– Website conversions
– Job applicants

­čÉŽ Twitter:

Breakouts of objectives and formats: Link
Objectives:
– Brand Awareness
– Video Views
– Tweet Engagements
– Website clicks or conversions
– In-stream Video Views (Pre-roll)
– Followers
– App re-engagement
– App Installs

­čôîPinterest:

Breakouts of objectives and formats: Link
Awareness:
– Brand Awareness
– Video Views
Consideration:
– Traffic
– App install
Conversions:
– Conversions
– Shopping Catalogs

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