Promoted Pin

You are here:
< Back

Static or Video Pins that can link out to site.

Official Site with specs: Link
Ad Examples: Link

Why this unit?

High Reach

This unit is the most served on Pinterest, it also works on all platforms that ads serve.

Action Driver

With strong directional creative this unit can drive high volume of traffic to site. If you have the Pinterest Pixel on site this data will inform the platform to focus on users that might carry out the desired action on site.

Highly Contextual

With the wide range of targeting options, means brands can be placed to relevant content. This could be people searching for particular things. 
Example: Kitchen appliances that would be of a high value moment for some brands.

Creative recommendations:

1. Pick an eye-catching image
Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.

2. Make your brand the focal point  
Put your product or service front and center. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.   

3. Give context 
Your Pins should help people understand why your product or idea is the right fit for them. Pick images that show context and bring your topic to life. Clearly show how someone might use your product, try your project, etc.

4. Include your logo 
Put a logo on every Pin you make, but keep it subtle. Avoid the lower right corner, since that spot gets covered up by our product icons.   

5. Add text overlay to tell a better story
Text overlay is the copy that goes on your Pin image. It makes your Pins stand out, adds context and enhances your message. Keep text concise so it’s easy for people to read on their phones. If you’re running the same campaign in multiple countries, make sure to create separate Pins for each country so you can translate text overlay into the local language.


These specs apply to both standard organic Pins and standard Promoted Pins.


  • File type: .png or .jpg
  • Max file size: 10 MB
  • Aspect ratio: We recommend using a 2:3 aspect ratio, or 1,000 x 1,500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds.

Character counts

  • Title: Up to 100 characters. If you don’t fill in a title, people will see your Pin description instead.
  • Description: Up to 500 characters. The first 50–60 characters are most likely to show up in people’s feeds, so put your most important info first.

Link to specs here.