Promoted Post

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The Promoted Post is Reddit’s premier ad format. With all the elements of a standard Reddit post, including upvotes, downvotes and comment threads, these native ads feel more like the rest of Reddit’s content and provide a better experience for your target audience.

Official Site with specs: Link
Ad Examples: Link


  • Can be bought on CPM, CPV, CPC

Promoted Posts have a number of format options:

  • Auto-play video
  • Image
  • Text
  • Optional CTA

Ad Specs:

400×300 thumbnail (aspect ratio of 4×3)
1200×628 card image (if applicable) – Static: JPG/PNG
300 Character Headline
Clickthrough URL
Optional Video (autoplay if native, click to play if third party) Username
Comments Enabled or Disabled
Customizable CTA
For video asset:

Frame Rate: 30FPS
Acceptable formats: WebM, MPEG4, 3GPP, MOV, AVI, MPEGPS, WMV, and HLS
1.9:1 aspect ratio
:15 – :30 recommended