A high impact Trend spot that takes over the top of the trending section on mobile. This buy must also include a First View buy.
** UK/US/JP only for now – 29th June.
Reach out to your Twitter representative for costs and available dates.
Official Site with specs: Link
Ad Examples: Link
Why this unit?
High Premium
The unit takes over a large part of the trend section with full animation.
This unit is new and is costly so when a brand runs the unit it will grab attention.
High Reach
This unit will reach most people on twitter on a given day as people will either see it on the discover tab or within the timeline.
Awareness Driver
Let’s a brand land a core message to large amount of People quickly. Users when checking trends are in an open and more receptive mindset to find out about new things.
Creative recommendations:
- Need a strong brand or campaign message that will connect to a broader audience.
Specs:
GIF ‘Spotlight’ placed above trending topics on the day
GIF : max 6 secs, aspect ratio 16:9, max 15mb, no audio, submitted 48hrs before launch for Twitter HQ approval
Must take the First View + PTrend + Spotlight on the day
IOS & Android users only, max 2 spotlight views per user per day