Image or Video unit that let’s users tap to visit a website that loads in app for a quick experience.
Official Site with specs: Link
Ad Examples: Link
Why this unit?
High Reach
Video tweets can deliver a lot of scale on the platform as alot of people watch video on twitter. With the range of targeting options means you can utilise highlight targeted segments to reach the right people.
Action Driver
With a clear Call To Action this unit can drive a lot of traffic to site. If you have a pixel on site you can optimise towards onsite goal like a product sale.
Creative recommendations:
- Clear branding up front
- 1:1 Video always recommended as it takes up more space on the timeline but also drives better Video View metrics and Traffic (CTR)
- Clear Call to action in the body copy and Headline to driver user behaviour.
Brand Lift Study results
