Instant Experience ‘Canvas’ Ads
Top-Line: A unit that opens up like a microsite from a FB platform Ad unit. The environment is fast loading for a nice user customer journey.
- Use Video in Newsfeed to grab and attention, this might be asking people to tap or swipe up.
- Make the IE/Canvas to match your business need, if the aim of to educate about the a product or service focused on product attributes, if tell a story do that, if to do a lower funnel purpose then keep the canvas short with an offer or display price or product variations.