Dynamic Creative

Top-Line: Unit picks the best creative for the result rate by giving Facebook multiple variations of a unit to optimise within. This might be multiple images, headlines, CTA’s to find the best combination. 

# Product Sets:

  1. Product sets are a mechanism to sub-clusterize your product catalog.
  2. Once the catalog/feed is created, go at this url: https://business.facebook.com/products/catalog/?catalog_id=<CATALOG_ID>#page=productSets  (make sure to replace <CATALOG_ID> with the ID of the created catalog).
  3. Create a product feed for each range of price (Roshan to expand during the call). e.g.: 1 for games to upsell from and 1 for games to upsell to.

# Product Sets:

  1. Product sets are a mechanism to sub-clusterize your product catalog.
  2. Once the catalog/feed is created, go at this url: https://business.facebook.com/products/catalog/?catalog_id=<CATALOG_ID>#page=productSets  (make sure to replace <CATALOG_ID> with the ID of the created catalog).
  3. Create a product feed for each range of price (Roshan to expand during the call). e.g.: 1 for games to upsell from and 1 for games to upsell to.

# Pixels:

  1. The website needs to include calls to our pixel, in order to inform us when a user land on game page and/or plays a game.
  2. All informations can be found in the Pixel section of this guide: https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/product-audiences#setuppixel
    1. Note: your funnel doesn’t include ‘Add To Cart’, but it’s important to send this event for optimization purposes: please fire the ‘Add to Cart’ event alongside the ‘View Content’ one.

Specs: https://www.facebook.com/business/ads/dynamic-ads?ref=ens_rdr

Updates: