Top-line: Front or back facing Augmented reality experience.


Official Specs: https://businesshelp.snapchat.com/en-US/article/lens-specs


Jan 2019: Starting today, we are giving advertisers more options to build AR Lenses with our expert internal lens team. Advertisers can now choose to build a Tier 1 or Tier 2 Lens based on their unique needs, creative requests, or budget.  

-Tier 1 Lens: the rename of the existing Lenses you know today. With a minimum media spend commitment (varies by market) Snapchat will build a premium AR Lens in 6-8 weeks. These Lenses can tap into advanced features and our team will build assets from scratch.Strong client fit:large brand advertisers with very specific creative requests.
-Tier 2 Lens:a new way for advertisers to produce a Lens with Snapchat’s team(no minimum spend required). Snapchat will tap into our large repository of existing 3D objects, templates, and client provided assets to develop a simple, but impactful Lens in as little as 1-2 weeks.Strong client fit:small to medium size brand and performance advertisers.