Max 10sec Vertical Video unit that can swipe up to different media.
Why Snap Ads?
- Feature a ‘Hero’ message from the opening frames
- Use voiceover call to actions to encourage swipe up (Make sense with sound off and delight with sound on)
- 0:03 – 0:05 is the sweet spot for Snap Ad length to drive action
- Test all types of Snap Ads from video, to stills, to gifs or cinemagraphs
- Align creative with targeting where possible – Higher relevancy leads to higher swipe and conversion rates!
- Consider stop animation or GIFs for your Top Snap
- Provide an offer message if available within second 2 or 3
- App Installs
- Web View
- Long Form Video