Conversational Ads

Conversational Ads prompt users to spread a message through call to action buttons with customisable hashtags.

Why Conversational Ads?

User Engagement

When a user chooses to Tweet they share to their followers, then their followers can choose to tweet as incremental engagements.

High Reach

People can choose to tweet on behalf of a brand, meaning they becoming mini ambassadors.

With regards to the media, you can unlock video content and have an image as the cover media, but you can’t have video as a cover media, and image as the unlocked content. The only way to unlock image content, would be to create an Image Conversational Card, which has both the cover and un-lockable content as image.
– Video Conversational Card (Image > Video OR Video > Video)
– Image Conversational Card (Image > Image)

Please use the following image specifications:

3 MB max file size

5:2 Aspect Ratio, minimum 800x320px

File formats: JPEG, PNG, non-animated GIF

Video Specs here:

File type: MP4 or MOV.

File size: 1GB Max

Max time: 2 minutes and 20 seconds (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)


Link here

– Keep call to actions clear and relevant. Put users first, what will they want to tweet.
– Can choose up to 4 options, but recommend to keep it simple 1 or 2 options is fine. –

– Log in to and select Create new campaign.  Select either Tweet Engagements for a Conversational Image Ad or Video Views for a Conversational Video Ad.

– Under the “create or select creative” section of the campaign form click the “use a conversational card” option, which will allow you to configure your Card.

– Fill in the details of the conversational card, including:

A. The image or video in your Card

B. The number of hashtags in your Card

C. The Tweet copy that will be pre-populated in the Tweet when users interact with the Card

D. A headline (appears above the hashtag) in a one-choice hashtag option

E.  Thank you text (appears after a user has Tweeted your message)

F. Thank you URL (optional URL to drive a user to after they’ve set up the Card.)

– Configure the rest of your campaign options (bidding and targeting) and launch the campaign.