Let’s a brand own the 1st paid tweet of the day for a given market.
Why First View?
Tweet copy: Media Studio and Ads Manager allow the full 280 characters when tweeting.
Title (under video): 70 characters.
Description (under video): 200 characters.
File type: MP4 or MOV.
File size: 1GB Max
Max time: 2 minutes and 20 seconds (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)
Tweet copy: Keep it short to the point. What is the one core message you want to land.
Title (under video): Under 50 characters
Max time: 15″ any more than this the message might not land.